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First ever Chicago AGILE MARKETING event
Konstant Change and the ITA Marti Konstant - VP Marketing, Open Kernel Labs Fred Hoch - President, ITA
Tuesday, September 18, 2012 from 5:30 PM to 7:30 PM (CDT)
Join us for the first ever
Chicago AGILE MARKETING event and group formation
Have you ever thought about how the marketing function needs to adapt to the pace and style of business?
The SprintZero conference, held in San Francisco, brought over 35 marketers together to help define and champion Agile methods for marketing. Agile Marketing is a new concept where Agile software development techniques are applied to Client and Agency marketing practices to improve velocity, value and quality in customer experiences.
Come join us for the first ever meetup of the Chicago Agile Marketing group where you will learn:
- A summary of the SprintZero findings so that you can join or follow the community
- What is agile marketing and how it is different from the current status quo?
- How you can get involved in the community in Chicago
Marti Konstant, founder of the Marketing Hackathon, who was at the SprintZero event, will present the basics and facilitate an informal discussion about Agile Marketing. Brad Farris will collaborate in the discussion with observations about how to think about Agile from an agency perspective. In his current role, Brad helps to grow small agencies by helping business owners to find better ways to do things. http://www.anchoradvisors.com
If any of you have experience with Agile Marketing, we would love to hear from you!
This is our first ever meetup (we intend to hold more) and we are looking forward to meeting each and every one of you, hearing your stories, and establishing a conduit with a network of global marketing professionals who currently practice Agile Marketing Methods.
If you want to learn more about Agile Marketing resources prior to the event, check out:
- The Agile Marketing Learning Channel http://list.ly/list/1TG-agile-marketing-the-learning-channel
- A list of web content, articles, blogs, etc. http://list.ly/list/1GE-agile-marketing
Light snacks and drinks will be served.
All registration fees are Non-Refundable.
When & Where
Konstant Change and the ITA Marti Konstant - VP Marketing, Open Kernel Labs
Fred Hoch - President, ITA
Konstant Change and the ITA